August see's Summer Madness Continue!

We've all experienced the heat over the past few weeks and August sees the continuation of Hot Gaming action at GameAccount. We're still bringing your customers a choice of great games and tournaments with exciting prize pools to be won. This means BETTER CONVERSIONS and MORE REVENUES for You!

We've received quite a few requests over the past few weeks on how to increase conversions and decided to dedicate this August newsletter to helping you implement a few small changes on your site so that you get the benefits of better conversions and BIGGER £/$/€ REVENUES 7 TOP HINTS & TIPS FOR INCREASING THE CONVERSIONS ON YOUR SITE:

1. Make the offer / banner clearly visible on the website (above the fold, prominently displayed visually or by way of text link on the home page)
2. Ensure that the product / game is clearly described and has a strong call to action, and displays the correct bonus offer that the user will receive) It's good to show people what they are getting in return for their spend eg: "Get 100% match bonus up to £100/ $150 FREE!"
3. Ensure the copy and banners you are using are ALWAYS up to date (we update the banner library at least once a quarter and usually once a month so there is always a fresh selection to choose from)
4. Try promoting some of the better converting & more popular games such as: Gin rummy, BlackJack and Solitaire

   If your site collects e-mail addresses (lead generation) try sending an e-mail detailing GameAccount and the offers / games we have. There may be a few conversions that come of it. (Please remember to be responsible in this instance and to ensure that you are complying with CAN SPAM regulations. We are also on hand to provide you with content for these mailers if you are unsure of creating your own messages)
5. Ensure that the banner or game you choose to promote is suited to the website traffic and demographic that you are targeting / receiving
6. Remember - we can always assist you with copy / content/ bespoke creative for any campaigns that you wish to run, you only need to make contact and JUST ASK

GOOGLE'S CHANGE IN ALGORITHMS AND HOW AFFILIATES CAN COMBAT IT:

I came across a really good article that has been written to combat the new change at Google in July and thought I'd point you there to read about it. Affiliate Classroom (http://www.affiliateclassroom.com/) a great resource for affiliates that deals with issues that help to keep you ahead of the pack in terms of affiliate marketing. Topics range from SEO hints and tips, to increasing conversions and quick fixes for webmasters who manage their own websites. Check out this in depth report about how to roll with the changes: To read the HTML page click here:http://clicks.aweber.com/z/ct/?5sYqbkwK98qp6dUhoy3gag

GOODBYE TO SOME OLD FRIENDS

We'll be saying goodbye to some of our older games this month, the following games will be laid to rest over the course of the next few months : Blocs, Klondike, Gemtrader, Mahjong Airplane. PLEASE MAKE SURE THAT YOU UPDATE YOUR BANNERS AND TEXT LINKS ACCORDINGLY

BONUS INCENTIVE REMINDER

Don't forget - we're still running our new bonus incentive model, yet another chance for you to increase your revenues! Be sure you're ready cash in on the new bonus incentives this month to! Get up to £250 in addition to your current bounty offers per player!

WE WANT TO HEAR FROM YOU! PEAK CAP GIVEAWAY

We've recently launched our blog and invite you to contact us with topics that are of interest to YOU, questions that you want to have answered or feedback on the program if you have experienced any problems that haven't been resolved - we will research each query and publish our findings on the blog.

We've got black RedHotRummy peak caps to give away to the first 10 affiliates that send us an industry topic they wish to have discussed. Hints and Tips they'd like to share with newer affiliates to help get them started or would like to provide some feedback on your experience as one of our affiliates (good and bad comments will be published with feedback on any issues that have been resolved)

Send your question and postal address to: ljohnstone@gameaccount.com , We look forward to hearing from you!